There's no denying the rise of YouTube. The site experiences in excess of two billion views a day, 24 hours of content is uploaded every minute and the average person uses it for 15 minutes of their day. And all this just five years after its conception.

So it's baffling to consider that many organisations overlook YouTube as a powerful marketing tool. Not just as a platform to upload what you consider to be the next big viral, but more importantly as an extension of your brand, helping to establish or reinforce your identity with your audience.