B2B Content Marketing: a bulletproof methodology
October 6, 2011 2:59 PM
According to a recent blogpost I read (and I can't remember whose, or I would have credited them fully), content marketing is a little like High School sex. Everyone says they're doing it, but the truth is very few really are. And those who are doing it, are almost certainly doing it wrong.
With this in mind, I thought it was worth sharing the methodology we use at Base One for helping clients to derive the maximum benefit from content marketing.
I couldn't possibly suggest that it is the only way of going about this. But it is a structured approach that you may find useful: it describes in five sensible stages what you need to do in order to identify the correct course of action for your company, as well as outlining a few of the tools that you might use along the way.
Even though we are an agency - and although this is a methodology designed to be applied to our clients' situations - I believe it is equally useful to B2B marketers who are working independently and internally. The same principles apply. (Although of course, if you want any more help, just drop us a line...)
(By the way, the webcast was managed by Brighttalk, and I have simply embedded it here. They may ask you to register to use the service. Otherwise, it is free.)