New brand, new website: the B2B Marketing case study

According to the story, the cobbler's children went around with no shoes. This frequently happens in business. If you have ever worked on building a new system for an IT company or an ad campaign for an ad agency, you will know what I mean.

And so it was that, when B2B Marketing, the leading publisher in the UK business marketing sector, decided to rebrand itself, it wanted to do it right. With an expert audience to impress, it wanted to follow best-practice and relaunch itself with a new brand and a new website that would win the respect of thousands of customers who do B2B branding and website builds for a living.

Having worked with B2B Marketing since they began in 2004, Base One was offered the job of managing the rebranding project - a challenge we were delighted to accept. That was last year. Now, two weeks after the launch of the new brand, we can breathe a sigh of relief, look back on a job well done and share some of the learnings in our case study whitepaper: New Brand, New Website: The B2B Marketing Case Study.

If you are embarking on digital branding exercises, or building a new website - or if you would simply like the inside story on the industry's favourite publisher - download it here now.