The B2B Social Media Landscape: a portrait

Sometimes, it's good to take a step back. To look at the wider picture. This is particularly the case with B2B social media, where there are so many things to take into account.

So we thought we would set our design team the challenge to show what the B2B Social Media landscape actually looks like. If a CMO were to put their head out of the window of their 25th floor corner office and look over the business social media landscape where they wanted to build a presence, what would they see?

Their answer can be downloaded here - the B2B Social Media Landscape in a single [and quite beautiful] picture.

But that's not all. We realized that, while it is useful to have an overview, we still need the detail. Marketers need answers to lots of much more specific questions. How do they plan social media campaigns? How to prove ROI? How to find the time? What tools, techniques and strategies should they be using?

And because there simply isn't room to put all the answer on one page, we thought we might simply populate the Social Media landscape with the people who really know what they're talking about - the social media and B2B marketing bloggers who share their knowledge on a regular basis online.

So that's what we did. And that's why, when you download the pdf, you will be able to zoom in on many of the best and brightest B2B social media experts. Click on them and you go straight through to their blogs.

 
Download it now and see for yourself - you might even see yourself walking around our virtual landscape! And of course, you can always print it off and use it as a handy - and beautifully designed - overview of the B2B social media world.

Experts featured on the infographic include the following:
John Bottom [well, what did you expect?]   
Gifford Morley-Fletcher   
Mark Schaefer   
Michele Linn   
Jamie Lee Wallace   
Stephanie Tilton   
Christina Kerley   
Joe Pulizzi   
Chris Koch   
Doug Kessler   
Ardath Albee   
Joel Harrison     
Diana Huff    
Dustin M. Pons    
Beth Carroll   
Felix Hemsley   
Barry Furby   
Sarah Mitchell   
Paul Dunay   
Jeffrey L Cohen   
Kipp Bodnar   
E3 B2B network   
Michael Brenner   
Meryl K Evans   
Jeremy Victor   
Allan Schoenberg   
Michael Stelzner   
Cindy King    
Ian Brodie   
John Caddell   
Karima-Catherine   
Reg Nordman    
Glen Gow    
Chris Brogan   
Beth Harte   
Laura Ramos   
Chris Garett   
Joe Zuccaro    
Chad Horenfeldt   
Justin Hitt   
Brian Carroll   
Adam Blitzer   
Susan Fantle    
Jim Logan   
Scott Gillum   
Anol Bhattacharya   
Dave Jung   
Mike Moran   
Joan Damico   
Mack Collier   
Dave Barock    
Aaron Dun    
John Ellett   
Joe Schubert   
Rand Fishkin   
Todd Miechiels   
Tom Jacobs   
Wayne Attwell   
Scott Monty    
Thomas Pisello   
Howard J. Sewell   
Mark Eardley   
Dave Kahle   
Tom Pick    
Lee Odden   
René Power   
Pete Cashmore    
Tony Karrer   
Galen De Young   
Hank Stroll   
Adam Tinworth    
Charles Besondy   
JD RUCKER   
Jason Falls   
Jay Baer   
Amber Naslund   
Olivier Blanchard   
Toby Bloomberg   
Brian Clark    
Kristi Hines   
Adam Singer    
Darren Rowse   
Chris Pirillo

Clearly, this is not a complete list. I have included blogs that I read because I can recommend them. If yours isn't on here, please tell me about it - I can then include them next time I do something like this. And I don't want to miss out on good blogging either!  


Credit to Bobby Zamorski, Daniel Adams, Gifford Morley-Fletcher, Krupa Patel, Amish Mehta and many others for design skills, support and ideas in general. Thanks guys!