Pushnote: a new way to record customer experience

Ok - maybe it's the boy in me that makes me excited about getting to things first, but there's a difference between just being first and getting excited about the potential in something.

Welcome to Pushnote - a new way of commenting (financially backed by Stephen Fry) that allows anyone to comment directly onto your homepage, or any other site for that matter. In b2b it's the equivalent of having your customer relations helpdesk in your front window.

In a way it's nothing new. Simply a comment engine like we are used to seeing on blogs, articles etc. But because it is attached to the site as a whole, it gives online visitors the chance to say what they think. They may want to vent their frustration at a badly designed site, or poor customer service. They may want to tell the world how great you are. They may simply want to give some helpful suggestions.

Either way, the companies that pay attention to pushnote comments will be the ones providing the best customer experience - no doubt about that. We've all got to get used to the fact that things are more transparent these days - especially customers comments. The world's strongest brands have nothing to hide.

If it takes off, and there's every reason to believe it will, it's going to be an invaluable tool for B2B. Here at Base One, we think it's going to be very useful. Why not sign up for it yourself?