Ok - maybe it's the boy in me that makes me excited about getting to things first, but there's a difference between just being first and getting excited about the potential in something.

Welcome to Pushnote - a new way of commenting (financially backed by Stephen Fry) that allows anyone to comment directly onto your homepage, or any other site for that matter. In b2b it's the equivalent of having your customer relations helpdesk in your front window.

In a way it's nothing new. Simply a comment engine like we are used to seeing on blogs, articles etc. But because it is attached to the site as a whole, it gives online visitors the chance to say what they think. They may want to vent their frustration at a badly designed site, or poor customer service. They may want to tell the world how great you are. They may simply want to give some helpful suggestions.

Either way, the companies that pay attention to pushnote comments will be the ones providing the best customer experience - no doubt about that. We've all got to get used to the fact that things are more transparent these days - especially customers comments. The world's strongest brands have nothing to hide.

If it takes off, and there's every reason to believe it will, it's going to be an invaluable tool for B2B. Here at Base One, we think it's going to be very useful. Why not sign up for it yourself?

Sometimes, it's good to take a step back. To look at the wider picture. This is particularly the case with B2B social media, where there are so many things to take into account.

So we thought we would set our design team the challenge to show what the B2B Social Media landscape actually looks like. If a CMO were to put their head out of the window of their 25th floor corner office and look over the business social media landscape where they wanted to build a presence, what would they see?

Their answer can be downloaded here - the B2B Social Media Landscape in a single [and quite beautiful] picture.

But that's not all. We realized that, while it is useful to have an overview, we still need the detail. Marketers need answers to lots of much more specific questions. How do they plan social media campaigns? How to prove ROI? How to find the time? What tools, techniques and strategies should they be using?

And because there simply isn't room to put all the answer on one page, we thought we might simply populate the Social Media landscape with the people who really know what they're talking about - the social media and B2B marketing bloggers who share their knowledge on a regular basis online.

So that's what we did. And that's why, when you download the pdf, you will be able to zoom in on many of the best and brightest B2B social media experts. Click on them and you go straight through to their blogs.

 
Download it now and see for yourself - you might even see yourself walking around our virtual landscape! And of course, you can always print it off and use it as a handy - and beautifully designed - overview of the B2B social media world.

Experts featured on the infographic include the following: