As B2B marketers, we are understandably keen to know all about business buyers' behaviour when they are researching purchases online. What information sources do they use? What influences them?
 
This is what we analysed in the Buyersphere Report, published earlier this year. But now we have added to this research by asking the same questions of the marketer community - revealing two very interesting points: do we share their attitudes when it comes to using online information sources and, perhaps more importantly, do we know what our buyers' attitudes are? If not, we shouldn't wonder why our marketing efforts fail to bring the results we hope for. Read the findings here...