I've been listening to a fascinating discussion via Mitch Joel's blog. He and Mark Schaefer have been at loggerheads over the issue of ghost blogging, and debating whether it can be justified in today's business world.

It is an intriguing debate that can be summarised as follows...

At the risk of really annoying you, I have to admit that the above headline is not strictly true. The B2B Marketing Daily will not be on a newsstand near you anytime soon.

But it is online, and you can see today's issue here. By using a new tool called Paper.li I can offer B2B marketers a daily digest of all B2B news that has appeared on Twitter, beautifully laid out in a highly readable newspaper style. In fact, anyone can offer a daily newspaper on a subject of their choice just by choosing a hashtag and hitting the 'publish' button. If there is a hashtag in use, you can make your own newspaper.

Alternatively, you can create a newspaper based on Twitter stories carried by you and your followers. So if you don't have time in the day to follow everything happening in your tweet stream, simply use paper.li and relax with a cup of tea at the end of the day and see what's been happening.

Curation, not creation
It's a nice little tool, but I think it also has wider significance for marketers like us because it is an example of how we all need to be innovative when it comes to content.  If you want to be seen as a thought leader, you need to keep producing good, original content. But content curation - the art of managing and repackaging information to suit your audience's needs - is also an essential part of content marketing. And Paper.li is just a great example of how it can be done.

Find out more at www.paper.li. Go on. Read all about it.