Hi. I'm Nick. I'm 15, a student at Kingston Grammar School and doing a week's work experience at Base One. Throughout my time here I'll be writing a blog to tell you about all my new experiences as I sample the world of work for the first time. One of my new experiences will be writing a blog so I hope you enjoy reading about my unique perspective on the world of B2B marketing.

Hi. I'm Nick. I'm 15, a student at Kingston Grammar School and doing a week's work experience at Base One. Throughout my time here I'll be writing a blog to tell you about all my new experiences as I sample the world of work for the first time. One of my new experiences will be writing a blog so I hope you enjoy reading about my unique perspective on the world of B2B marketing.

There are a lot of people talking about content marketing these days - and so they should be. But amongst all the talk about how content marketing is perfect in principle for the modern business world, it's nice to see some concrete examples.

That was one of the ideas behind the Great Content Marketing Experiment, conducted on 19th May this year in London. To put the principles of content marketing to the test by doing a campaign in a day. To create and distribute useful content and to measure its effect within a targeted audience.

The whole experiment has now been summarised in the document below. If you are considering using content marketing, it is a fascinating insight into how it can work in practice - albeit in a 24-hour period! Please feel free to download and distribute - if you find it useful content, that's what it's all about after all.

Download the full story here >> content_marketing_experiment.pdf