B2B social media case study #1: building a presence

It seems like we've been writing about it for ages, but real documented accounts of successful social media marketing campaigns are still fairly thin on the ground.

Is this because it is not working? Not at all. There is plenty of research that confirms that social media marketing is a viable, powerful and increasingly important part of the marketer's toolkit. It's also well known that companies are planning to invest far more in social media techniques in 2010 than in previous years. But it is taking a while for the case studies to filter through.

So we thought we would document some of our experiences to date, and have produced three case studies based on our work with three different clients, and will publish them here in a series of blogs over the next week or so. The case studies are quite different in scope and cover the following topics:

#1: Building a social media presence
#2: Creating and populating a community
#3: Blogging for people who don't blog

We don't want to suggest we have prepared a 10,000-word thesis on each one, or that they feature the world's biggest brands. But what we have written is an honest, practical account of what we - and some very forward-thinking marketers of course - tried to do and how we got on.

We hope our experiences may be of interest to others out there who are considering the same thing, so we thought we'd share it. That is the principle of social media after all, isn't it?

Download the pdf file by clicking here: B2B Social Media case study: Building a Presence.