A stronger, fitter brand in just 3 minutes?

Yes - your B2B brand can be stronger, fitter and altogether more gorgeous. And it takes just a few minutes. Allow me to explain and invite you all to join in an experiment.

A few weeks ago I wrote a blog post that postulated the three fundamental questions that a B2B company needed to answer if it was to succeed in social media.

I chatted to a few people about this afterwards and we thought that distilling complex issues down to a few basic questions was incredibly liberating. Forget the detail, just look at the topline. So why not apply the same principle to the issue of assessing your brand strength?

I believe there are just ten questions you need to ask in order to get a top-level idea of how strong your brand is (or your client's brand). Naturally, I'm ignoring the details here - but then that's where the devil is - so this is not the basis for a five-year branding strategy. But just ten questions should give you a revealing snapshot of your brand fitness, and highlight the areas you need to work on - thus giving you an opportunity to make your brand stronger.

But what are the ten key questions? And how can you do this in 3 minutes?

This is the experimental bit. Instead of listing them in a blog, we thought it would be interesting to do it as a blog+online survey combo. This
way, when more and more people do it, we start to get an average picture,
against which you can compare yourself.

And that's not all. At the risk of sounding like the guys who sell exercise equipment on the Shopping Channel, I can offer
you something extra for free! With the help of a few colleagues, I will summarise
the results and email them back to you, along with a few words about what we think they mean.

So, in exchange for three minutes of your time, you get an overview of your brand strength. You get an overview of the
brand strength of other B2B brands to compare against. And you get a few words
of wisdom along with it. And, of course, a flatter stomach and well-toned
buttocks.

To take part, simply click here. Thanks in advance - I will report back!

NB: It goes without saying that your individual responses will never be published or shared but only used to
calculate average responses across the industry. It's a quick exercise that I
hope will give you back something useful. Go on - give it a go and join in our experiment.