Beyond: The Poems. Order now

'You can't write a poem about B2B marketing'.

Not just one, anyway. More like seven.

It all started just over a year ago with an invitation: our original pink poem in B2B Marketing magazine. Following up in the Beyond blog, we asked all of you involved in B2B to 'debate how and why (if?) marketing is changing...share influences...move it along' - in other words, to help shape the B2B mindshift.

But what good is a poem about B2B marketing?

Poems don't give us conventionally useful answers. They take us deeper into the questions and passions that fuel our collective imagination. Ideally, they help us understand ways of thinking and being and doing that will help us to go...further. Deeper. And in this case, beyond business as usual.

To order your free limited edition of 'Beyond: The Poems' just email us at b2beat@baseonegroup.co.uk.

When you receive your poems, read them aloud. Really. It's the only way to feel the full impact.

PS: For my opening line to this post and the collection, I'm indebted to Ronald Wallace and his great proof that you can indeed write a poem about McDonald's.