A quick word about ideas

I received a letter from the DMA today.

Well actually, I didn’t. The envelope asked the question “Does digital spell the end for the letter?” I opened the envelope to find there was no letter inside, just an invitation to join the debate on Twitter. I’ve no idea if digital spells the end for the letter. I have some views, but the point this makes is that the “good idea” remains one of the most powerful factors in marketing. We can discuss the merits of the medium, but the thought behind it is what usually matters. The “no letter” trick was perhaps pretty obvious, but it worked and that’s good marketing for me.

A short post, but it’s best to keep things simple, isn’t it?