Augmented Response

I've been reading about Augmented Reality, which no doubt offers the most incredible new way to prompt a response from DM, or on page ads, or any other printed materials.

To see what I mean, read about this trailblazing campaign for Mini in Germany.   Now, imagine that's your DM piece in their hands.

OK, not everyone has a webcam on the computer right now, but in 3 years they will.  Now's the time for the creative minds of the B2B world to start flexing in preparation.

I really respect Mini for being brave enough to invest and test in these techniques.  OK, a lot of people may not have the ability to respond - but I bet they were intrigued.  And the publicity Mini receive for doing this will only help an already stellar brand (can you tell I'm a fan?).