Talking brands and Johnnie Boden

It’s not often that you get inspiration from a car park, but I couldn’t help sharing with you the charming way that those nice people at Boden extend their brand well beyond the walls of their London store.

Boden is a bright, contemporary brand. Not particularly edgy or ‘street’ (I shop there for goodness’ sake), but it has a freshness about it - lots of flowery patterns, stripey shirts, and models who are more wholesome than chic. So, as a brand enthusiast and copywriter, I was delighted to see the same values came through in something as humble as their car park signage, as shown below.

They deserve credit because it is something we can all learn from in B2B. Not just that all writing should reflect the values behind the company brand, but that we should use every opportunity to ‘live’ the brand. It costs nothing and, if the brand has been accurately defined, it should be pretty natural anyway.