It's all about you

No, this is not about McFly and their 2005 Comic Relief single - despite what you may have heard about my taste in music. Some exciting developments here in Teddington focus on the most important people we know - you.

At this precise moment that means web users (unless you've found a way to transfer thoughts directly from my mind into yours, which is a bit disturbing) as this is web content and you're reading it.

It's also meant web users in our recent usability sessions, where we've been using eye tracking equipment to test a site before launch. The eye tracker provides us with not just audio and video of our selected participants but also tracks what they look at on the screen and outputs it as heatmaps, gaze data or charts. We can then use this positive or negative feedback to improve the site prior to launch. The eye tracking equipment can also be used to test offline designs, online applications and video, so it's not just web users who are benefiting from the insight it provides.

With the eye tracking equipment we're able to put user experience at the center of our work. The Base One persona event - Beyond the Job title -  this week has the same aim - that by having a clear idea of who we're talking to we can improve our communication. If you're not signed up to the free event, you should be...