2-step inspiration shuffle
1. Put your ipod, mp3 player, or digital music library on shuffle or random mode.
2. Resist hitting the fast-forward button for a whole hour's worth of play.
Easy? Or not so much?
Whatever music you have in your library, it's something you once wanted. Something you were open to. But how many of us skip anything that didn't settle into our top picks the first time?
Why is it so hard to make the most of what you've got, as my copywriting comrade JB urged us to do with brand assets recently?
What does it take to make us revisit the mental playlist of ideas and methods?
How do you make sure you're getting the full value of what you accumulate from so many sources: email, RSS feeds, Favourites, webcasts, roundtables, internal sessions, colleagues, trade press...
Why revisit anything that once caught your imagination, but failed your greatest hits filter the first time?
Because everything changes.
Because what you filed away back then may be useful to you now.
Because maybe some of those filter-failers scared you - or at least unsettled you a bit. That's always worth exploring.
Go random with a little thing or link (already) in your life.
Tell us if you find a hidden gem. Me, I didn't even know I had any KT Tunstall. Now she's top of my workout playlist.



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