Podcast: The power of free

The first 15 minutes of last night's InBusiness programme on Radio 4 encapsulate how giving things away, as a business model, will make you lots of money. Honest and for true.

In the Free for All episode, Peter Day talks to Chris Anderson, author of The Long Tail, to find out:

• What the 'freemium' business model is, in simple terms
• Why a 12-yr-old grasps it intuitively and you don't
• How you can grasp it, if you try
• How it's profitable for both businesses and customers

Essentially, this podcast answers many of the mildly embarrassing questions you have related to WOM, but are too proud to ask.

PS: Use this archive link to access the Free for All podcast if it's not still the latest programme listed for download on the InBusiness site.