Hey, it's Friday. Go play Brand Tag.

Give in to your Friday fidgets with something useful, entirely relevant to your work, and fun. The Brand Tags project is it - and now there's a version just for UK brands. People, what more do you want?

Okay, here's a bit more: a short while back, our Creative Director, Dave Thomas, found the  newish Brand Tags site just as we were starting work on a Very Big Campaign. Typing in the name of the Very Big Client returned a tag cloud of one-word associations that loads of people have when they see the brand name/logo. How useful is that? Well, it made for a nice little piece of backup to our proposal, anyway.

So that's how it works - either you type in a name, or you let the site flash up a random logo, and you type in the first word that pops into your head. Then you can see all the word associations other people have input to the site, too. Neat, eh?

The US version has the most major brand names indexed at the moment, so if you don't find one you're looking for on the UK site, go on over to the Dark Side.

Didn't I tell you to go play?