Who do you think you are talking to?

It would seem that the medium, more than the actual message, of a fairly innocuous piece of DM could, in theory, destroy a brand.

A recent study of drivers, who had a tendency to decorate their vehicles with stickers (bumper and other) were found to have a greater likelihood of road rage and aggressive behaviour. It is just one more thing to think about when building a campaign. Do you really want aggressive, short tempered brand advocates running amok like a scene from Mad Max?

(photo credit)