Who do you think you are talking to?
August 22, 2008 10:50 AM
It would seem that the medium, more than the actual message, of a fairly innocuous piece of DM could, in theory, destroy a brand.
A recent study of drivers, who had a tendency to decorate their vehicles with stickers (bumper and other) were found to have a greater likelihood of road rage and aggressive behaviour. It is just one more thing to think about when building a campaign. Do you really want aggressive, short tempered brand advocates running amok like a scene from Mad Max?
2 Comments
John Bottom
Mr Darcy, I perceived no indication of your desire to turn left at the traffic lights, and must assume it is your abominable pride that prevented you from making your feelings known to me at a time that could have made avoidance manoeuvres possible. Now then, insurance details please.
Caspian Ievers
”Frankly Officer, I don’t give a damn.“
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