Non-stop advertising

Fact: It takes 14 hours and 40 minutes to fly from Dubai to Sao Paolo.

Fact: The longest commercial is 14 hours and 40 minutes.

This is not really surprising as the commercial in question promotes the Emirates new route, and is a monologue by chatterbox Brazilian Fernando Ferreira about his homeland, its culture and whatever else takes his fancy. Creative directions like this are perfect for the online message, and for creating a stir.

I've also heard rumours of non-stop flights between London and Sydney soon. Although listening to an Ozzy go on about how much better they are at cricket, rugby and just about everything else might just be a bit too much for anyone to bear.