JLT gets stuck in traffic
The challenge
JLT, the largest European provider of services including insurance, risk management and employee benefit administration, needed a complete website redevelopment to make it easier for users to find information on their large, complex and outdated website.
To consider their expectations, understand the role of the site in the business (both now and in the future), plus discuss content, functionality and ideas, Base One ran workshops with the many stakeholders from each of the business units.
From this, we developed a web strategy, design, copywriting, and a system to enable the client to manage the site content.
The solution
The new JLT website presents a powerful global brand to users in a simple, user-friendly and highly functional format.
Tags are selected for relevant categories and document types when new content is added – enabling users to filter or quickly locate ‘relevant document’ links on certain pages.
While feed boxes enable the client to dynamically flow in content, ensuring the site is always relevant and up-to-date.
The results
Organic traffic increase
166%
Direct traffic increase
10%
Referred traffic increase
311%
Client love
[image] 9 hearts
From the client
Tony Tyler, JLT
"The skill and dedication we have seen from Base One is truly remarkable. They operate across our business confidently, working outside the comfort zone of other agencies when engaging with marketing teams, heads of business and our senior client managers. They take the time to understand our business environment and culture, and adjust their tone and approach to meet the marketing acumen and business focus of each individual they work with.
We have used Base One on major projects, and they have always lived up to their promises both in terms of delivery and cost. As our business has changed and our primary marketing needs adjust, Base One have continued to guide and support us through the process, providing a helping hand with expert advice and solutions as an extension of our team.
Our decision to choose Base One and continue choosing them reflects the positive lasting impression that they leave with staff across our group.”
Contact Base One
If something has caught your eye and you want to know more, give Ann-Maria Guard a call.
Ph: 020 8943 9999
or email Ann-Maria on am@baseone.co.uk
