The Ai way

The challenge

Formed in 2005 by the amalgamation of lifestyle analytics company Intuistic and data bureau Absolute Data Solutions, leading full-scope data services business Ai made reviewing its brand a priority.

They needed to unify the brand and give it both relevance to a company originating from three different cultures, and standout in a marketplace swayed primarily by price and list availability. Above all, it needed to demonstrate that Ai was about more than just data; it was about passion for finding the best solutions from data.

The solution

In-depth brand analysis gave us our inspiration on showing how Ai added value to data. We created a new name, Ai Data Intelligence; introduced the idea of the Ai Way; and transformed the i’s dot into a speech bubble. This was our frame for creative messaging; a cue to the messaging hierarchy.

The results

We proved that three into one will work, as we created a new unified brand for Ai Data Intelligence and communicated the value of providing more than just data.