1) When potential buyers are searching for a solution that you can solve, in Google, they start by entering your brand name
Don't know
Never
Very rarely
Sometimes
Frequently
Most of the time
Always
2) Your brand is spontaneously included in any shortlist of potential suppliers
Don't know
Never
Very rarely
Sometimes
Frequently
Most of the time
Always
3) Enquiries come as a result of a campaign you have run
Don't know
Never
Very rarely
Sometimes
Frequently
Most of the time
Always
4) You are more likely to convert a lead than not
Don't know
Never
Very rarely
Sometimes
Frequently
Most of the time
Always
5) Your service / product is at least 10% more expensive than your competitors
Don't know
Never
Very rarely
Sometimes
Frequently
Most of the time
Always
6) Customers buy more than one product / service from you
Don't know
Never
Very rarely
Sometimes
Frequently
Most of the time
Always
7) Your customers recommend you
Don't know
Never
Very rarely
Sometimes
Frequently
Most of the time
Always
8) Your customers accurately describe what you do and how you are different
Don't know
Never
Very rarely
Sometimes
Frequently
Most of the time
Always
9) Your employees can accurately convey your brand position, promise and values
Don't know
Never
Very rarely
Sometimes
Frequently
Most of the time
Always
10) Every interaction with your brand is inline with your brand promise
Don't know
Never
Very rarely
Sometimes
Frequently
Most of the time
Always
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